Power-Up Program

Client
Jomil Bell
Service
Branding, Illustration, Design, Web Design
Completion
February 2023
Software
Figma, Webflow, Adobe CC, Sutra
Client
Jomil Bell
Service
Branding, Illustration, Design, Web Design
Launch
February 2023
Software
Figma, Webflow, Adobe CC, Sutra
Project Overview
Harnessing her expertise in project management and a dedication to empowering women, Jomil Bell, CEO of Hive Over Matter, seamlessly blends organizational efficiency with the art of manifestation in her 10-week Power-Up Program. Striving for a blend of professionalism and her vibrant personality in branding, she targets clients authentically in her marketing strategy. We collaboratively finalized the strategy to have a web landing page, social posts for Instagram and Linkedin, and an online course using Sutra.
The Result
The creative strategy was to use organic shapes and lines cohesively across all assets to bring movement and color to the designs. The primary color palette featured earth tones, complemented by bright secondary colors. Given Jomil's focus on women, particularly women of color, I developed custom illustrations that depict diverse races and cultures for flexible use across all marketing channels.
The Result
The creative strategy was to use organic shapes and lines cohesively across all assets to bring movement and color to the designs. The primary color palette featured earth tones, complemented by bright secondary colors. Given Jomil's focus on women, particularly women of color, I developed custom illustrations that depict diverse races and cultures for flexible use across all marketing channels.
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