Pink Elephant

Client
Megan McNeil
Service
Branding, Logo Design,  Web Design
Launch
February 2023
Software
Figma, Webflow, Adobe CC
Client
Megan McNeil
Service
Branding, Logo Design,  Web Design
Launch
February 2023
Software
Figma, Webflow, Adobe CC
Project Overview
Established in 2021 by Meagan McNeal, Pink Elephant was founded to connect enterprises and creative experts. Drawing inspiration from Meagan's grandmother, the name naturally evokes a vivid color scheme. Yet, Meagan's vision was to break conventions, reserving pink as an accent rather than the primary hue. In the pursuit of a minimalist and polished logo, the design aimed to strike a balance between simplicity and a meaningful connection to the brand's distinctive name, "Pink Elephant."
The Result
When I focusing on logo creation, I crafted an elephant using a single unbroken line, ensuring a streamlined and simplified appearance. The color palette was thoughtfully curated, featuring shades with a hint of pink to establish a connection with the "Pink Elephant" name, while avoiding an excessive pink saturation. Additionally, I designed two patterns influenced by African mud cloth motifs, seamlessly integrating them as accents throughout various designs. To align with Megan's vision of a clean and sleek web appearance, the design was kept minimalistic, ensuring a polished and professional online presence.
The Result
When I focusing on logo creation, I crafted an elephant using a single unbroken line, ensuring a streamlined and simplified appearance. The color palette was thoughtfully curated, featuring shades with a hint of pink to establish a connection with the "Pink Elephant" name, while avoiding an excessive pink saturation. Additionally, I designed two patterns influenced by African mud cloth motifs, seamlessly integrating them as accents throughout various designs. To align with Megan's vision of a clean and sleek web appearance, the design was kept minimalistic, ensuring a polished and professional online presence.